If you use a CRM software, then it should support the collection and management of personal data in a secure way. The legal aspects of the regulation and how it will affect the way you handle personal data.The systems you use to store all your customer data.GDPR encompasses 3 main areas that every business needs to consider: Therefore, GDPR impacts businesses of all shapes and sizes. If you use a database to store prospect or customer information, then you cannot ignore GDPR.Īccording to a survey from the Global Alliance of Data-Driven Marketing Associations ( GDMA) and Winterberry Group, 92% of companies use databases to store information on a customer or a prospect. Typically, this is the kind of data you store in your CRM system.īut, GDPR only impacts big companies, right? Personal data can be a name, email, address, date of birth, personal interests, unique identifiers, digital footprints and more. GDPR provides citizens of the EU with greater control over their personal data and assures that their information is being securely protected across Europe, regardless of whether the data processing takes place in the EU or not. If you’re unfamiliar with GDPR, here’s what you need to know: With it, it imposes strict requirements on the way businesses collect, store and manage personal data. The new EU privacy regulation called the General Data Protection Regulation (GDPR) has now came into effect. 3 CRM features to look for to help you manage customer data better.How GDPR and CRM can support your journey to compliance.What is GDPR and why is it important to your business?.
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